Should e-Payment Trust be e-Commerce Implemented as a Consumer Satisfaction Factor?
نویسندگان
چکیده
منابع مشابه
Trust and e-commerce: a study of consumer perceptions
Increasing use of the World Wide Web as a B2C commercial tool raises interest in understanding the key issues in building relationships with customers on the Internet. Trust is believed to be the key to these relationships. Given the differences between a virtual and a conventional marketplace, antecedents and consequences of trust merit re-examination. This research identifies a number of key ...
متن کاملThe effects of e-commerce websites colors upon consumer trust
This article aims to study the impact of the colors of e-commerce websites as an atmospheric variable of the interface, on customer trust. The effect of the colors of e-commerce websites on customer trust has only been indirectly examined in terms of website characteristics, such as web site quality and usability, where color is viewed as a key interface attribute. Thus, the relationship betwee...
متن کاملE-Commerce: A Trust Perspective
Research has shown trust is key to the success of electronic commerce [8] [11] [41]. However, the question of how trust is obtained and sustained online has yet to be answered. What is it that makes an online store trustworthy to consumers? This paper discusses a new and unique observational study conducted to aid in understanding the role of trust in an online shopping experience. This paper r...
متن کاملE-satisfaction in Business-to-Consumer Electronic Commerce
E-satisfaction as a construct has gained increasing importance in the marketing literature in recent times. The examination of consumer satisfaction in an e-commerce context follows the growing consensus that in Internet retailing, as in traditional retailing, consumer satisfaction is not only a critical performance outcome, but also a primary predictor of customer online purchase intention. Th...
متن کاملGlobalization of Consumer E-Commerce
This article reviews globalization aspects of “business to consumer” (B2C) electronic commerce. According to Computerworld, “Globalization is the marketing and selling of a product outside a company’s home country. To successfully do that on the Internet, a company needs to localize – make its Web site linguistically, culturally, and in all other ways accessible to customers outside its home te...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: E3S Web of Conferences
سال: 2020
ISSN: 2267-1242
DOI: 10.1051/e3sconf/202020216002